Branding
Intro
Pelican Cove is a premium mineral water brand born on the coast of Naples, Florida. With their first product line set to debut, they partnered with Pixel 81 to shape the brand from the ground up, from name and visual identity to packaging design and launch-ready marketing assets.
Objective
To create a modern-luxury brand identity and can design, along with supporting visuals for a coastal-inspired product launch.
Challenge
Pelican Cove had no existing assets and a short timeline. We needed to create an entirely new brand that felt refined, local, and shelf-ready, and bring it to life across packaging and digital channels in under four weeks.
Result
Pixel 81 delivered a full identity system, product mockups, and brand visuals that positioned Pelican Cove as a standout in the premium beverage space. The final aesthetic blends matte coastal pastels with clean, minimal design, helping the brand feel at home in both upscale markets and beach coolers.
