Marketing
Intro
Pine Tree Coffee Co is a local coffee shop and roastery bringing craft coffee culture to the heart of the city. Known for their small-batch roasting and warm, modern atmosphere, they partnered with us to elevate their brand presence and connect with a wider audience.
Objective
Create a full-funnel marketing strategy that blends digital storytelling with in-store experience, including social media campaigns, seasonal product photography, website updates, and email marketing.
Challenge
While Pine Tree Coffee Co had a loyal local following, they lacked a cohesive marketing approach. They needed to tell their story online in a way that matched the rich flavors and inviting atmosphere customers experienced in-store.
Result
Our campaign boosted Pine Tree Coffee Co’s Instagram activity, rapidly expanded their email subscriber base, and helped them achieve record seasonal sales for their “Spring Roast” launch.
